Joe is a Chartered Accountant of the Malaysian Institute of Accountants, a Fellow member of the Chartered Institute of Management Accountants and the Chartered Tax Institute of Malaysia and a member of the American Society of Quality. He has worked in industry and public practice as a corporate and management consultant. He has wide ranging experience in audit, tax and management consultancy in varied industries.

Joe is a regular speaker at investment and management seminars in Malaysia, Singapore and China. He specialises in the various licenses and incentives applications and has extensive experience in customs and indirect tax matters. He also serves as a business and management consultant for hundreds of manufacturing companies. He was a Council member of CIMA Malaysia and a former President of CIMA, Johor Branch, Malaysia.

Hester is the charismatic and driven Chief Operating Officer of ASQ Consulting Group. She joined ASQ in 2023 via merger. With over 20 years of experience in audit, taxation, advisory and management, Hester is dedicated to establishing ASQ as a reputable and forward-thinking company at the forefront of best practices. Under Hester’s dynamic leadership, ASQ Consulting Group is on an exciting path towards achieving greater success and recognition.

Her vision is to transform ASQ into a beacon of happiness and prosperity, where employees take pride in being part of the organisation. With her infectious enthusiasm and unwavering dedication, Hester ensures that ASQ Consulting Group excels in serving clients with excellence while cultivating a supportive and fulfilling work environment.

Siew Hoon is a dedicated professional with a strong background in the field of taxation. With a career spanning over 17 years in Ernst & Young (Arthur Anderson) prior to joining ASQ Consulting Group as a tax director in year 2005, she has gained extensive knowledge and experience in various aspects of taxation.

Siew Hoon’s exceptional leadership together with her tax team has transformed the tax division, earning it a reputation as a cornerstone of excellence within ASQ and the industry. The team unwavering commitment and expertise have provided clients with exceptional values. Her dedication to client satisfaction sets the standard for her team and ensures unparalleled service and support.

With over 25 years of experience in the accounting industry, Choo Hong is a highly accomplished professional. His entrepreneurial drive led him to establish successful ventures, including Messrs C.H. Loo & Co. and Pro Cast Management Services.

Since joining ASQ in 2018, Choo Hong has been overseeing business development and operations in Kuala Lumpur branch. As an Independent Non-Executive Director and Chairman of the Audit Committee for Timberwell Berhad, he brings invaluable expertise to the corporate sector.

Choo Hong’s commitment to philanthropy is evident through his involvement in the Malaysian Medical Association (MMA) Foundation. With a remarkable career and a compassionate nature, he is a respected leader in both the business and charitable communities.

Kok Fong is a highly experienced accounting professional with over 25 years of expertise in the field. His remarkable career trajectory is a testament to his exceptional skills and leadership abilities.

Kok Fong was previously attached with an international public accounting firm and was involved in audit for clients ranging from small to multinational corporations and public listed companies. His experience also involves in the provision of internal audit for public listed companies. Kok Fong has played a pivotal role in facilitating the successful listing of numerous companies through Initial Public Offerings (IPOs) in Singapore and Malaysia.

His expertise and guidance have been instrumental in guiding these companies through the complex process of going public, enabling them to access capital markets and realise their growth potential.

Chek Meng is a seasoned professional with over 30 years of extensive experience in corporate administration and secretarial services, has consistently demonstrated dedication, leadership, and an unwavering commitment to excellence throughout his corporate journey.

Chek Meng joined ASQ in 2014 and through his expertise and dedication, quickly advanced through the ranks. His exceptional leadership qualities earned him a promotion to the position of director in 2023.

As ASQ’s director, Chek Meng now leads a dynamic team of 20 highly skilled individuals. Under his guidance, this dedicated team efficiently serves a clientele of over a thousand companies, ensuring that their corporate and secretarial needs are met with the utmost professionalism and precision.